Studies

We provide support for designing a differential value proposition for your organisation:

• Strategic and operational segmentation.
• Deep knowledge of current and potential customer needs.
• Positioning, brand image and branding studies.
• Customer loyalty and satisfaction.
• Pre and post tests for products, services, packaging, campaigns and communication elements.
• Mix optimisation studies.

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We incorporate the vision of current and potential customers into your new designs, developments and possible product and/or service launches:

• Detection of needs that generate business opportunities.
• Incorporation of new services and new business models.
• Concept tests or the testing of products or services for piloting launches.
• Detecting the ideal moment for launching a product or service onto the market.
• We help accelerate your time to market.

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We provide support for your market strategies, from start to finish, focusing specifically on key parameters:

• Dimension and characterisation of markets.
• Gauging the attractiveness of certain markets, in order to prioritise and plan actions.
• Analysis of competitors and competitive positioning.
• Internationalisation strategies.
• Identification and selection of allies for each market: agents, distributors and other partners.

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