StudiesMercatec Strategic Services
We provide support for designing a differential value proposition for your organisation:
- Strategic and operational segmentation.
- Deep knowledge of current and potential customer needs.
- Positioning, brand image and branding studies.
- Customer loyalty and satisfaction.
- Pre and post tests for products, services, packaging, campaigns and communication elements.
- Mix optimisation studies.
We incorporate the vision of current and potential customers into your new designs, developments and possible product and/or service launches:
- Detection of needs that generate business opportunities.
- Incorporation of new services and new business models.
- Concept tests or the testing of products or services for piloting launches.
- Detecting the ideal moment for launching a product or service onto the market.
- We help accelerate your time to market.
We provide support for your market strategies, from start to finish, focusing specifically on key parameters:
- Dimension and characterisation of markets.
- Gauging the attractiveness of certain markets, in order to prioritise and plan actions.
- Analysis of competitors and competitive positioning.
- Internationalisation strategies.
- Identification and selection of allies for each market: agents, distributors and other partners.